Mallrats

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In a perfect world, movies like Mallrats wouldn’t be considered failures. I’ve just finished watching all of the Mallrats Collector’s Edition, and I gotta say, I’ve NEVER spent this much time with a DVD before.

Mallrats, the second in what’s become known as Kevin Smith’s “New Jersey Trilogy”, chiefly tells the story of two guys, T.S. Quint (Jeremy London) & Brodie Bruce (Jason Lee, in his feature debut), and their repective girl troubles with significant others Renee (Shannen Doherty) & Brandi (Claire Forlani). TS & Brodie almost simiultaneously screw up their relationships in the film’s early frames, T.S. over the frustration that Brandi can’t go on the couple’s planned Florida vacation, and Brodie for, well…Being Brodie. Unseemingly fazed by the sudden turn of events, Brodie suggests the two take solace at the mall, HIS mall. Soon after their arrival, we’re introduced to a colorful cast, including Jay (Jason Mewes), Silent Bob (Smith), Gwen (Joey Lauren Adams, pre Chasing Amy), the evil Shannon (Ben Affleck, ditto), the sinister Mr. Svenning (Michael Rooker), Willam (Ethan Supplee) and, of course, the Easter Bunny.

If I had to write a headline to best describe Mallrats, it would, “LEE STEALS FILM”. Not only was this Jason Lee’s first performance in a major motion picture (he was a professional skateboarder prior to getting the acting bug), but the guy delivers, hands down, the finest performance in the film. In the script’s early stages T.S. was made as the head protagonist with Lee on the side but, after a dismal performance by London, the film gradually flip-flopped the audience’s favor, making Brodie the new lead (”How do ya know he’s not MY sidekick!?!?”). You can see this was reflected in the film’s theatrical trailer (included on this disc), as well as in the commentary track where the gang all admits that Lee was the focal point of the story.

Jay & Silent Bob take a turn towards the wacky, cartoonish side in this film, a point which Kevin cleverly mocks when the duo appear in Chasing Amy’s infamous diner scene. However, Mewes yet again delivers some of the funniest lines of dialogue in the film with gusto, though, and continues to be a fan favorite. Mallrats also features the cameo appearances that fans of Kevin’s films have grown to love, and the delicate, subtle references to his other films that helped to create his own “Askewniverse”, something fans that follow the trilogy closely have grown to love.

Though ‘Rats features more visual gags that the other two films in the trilogy, it doesn’t skimp on its memorable dialogue. Characters all come alive through anecdotes, frustrations, and philosophical discussions — Who hasn’t brought up the kid on the escalator or the cookie stand’s food court status on a subsequent trip to the mall after seeing this film? Throw in a bunch comic book references (and Marvel mogul Stan Lee!), and you’ve got the most movie that can possibly be packed into 96 minutes. Slow it ain’t.

In a perfect world, every DVD would look and sound like this.


Producer JM Kenny tells us that he and View Askew historian Vincent Pereira (a DVD aficionado himself) worked closely with Kevin & the other crew to ensure that this would be a disc like no other. Did they succeed? Boy, did they ever.


The Mallrats DVD contains a beautifully restored print of the film, in its original 1:85 aspect ratio (16:9 enhanced for widescreen televisions like mine, which may very well be my personal highlight of the disc), along with a crisp new 5.1 Dolby Digital soundtrack. From watching this flick on video countless times, with standard Dolby Surround, I can honestly say this soundtrack brings out stuff I’ve never heard before. Active rear channels make excellent use of the surrounding crowds in the mall (where MOST of the film, naturally, takes palce). So many films suffer by not using those extra rear channels for ambient noise, so it was nice to see those speakers getting some action throughout the film for a change. As for the video, the picture’s top-notch, brightly colored, with only a few slight flaws here and there that were probably just on the print itself. All in all critics who panned the film will probably say it doesn’t even deserve to look this good. I’m certainly glad that it does.



By the way, I don’t only dig the way this DISC looks and sounds, but also the packaging. The original “comic book” artwork is used on the cover, of course, and the booklet inside folds out to reveal some beautiful cast shots and an all-new set of production notes. Kev’s even wisely included a nifty flyer touting all the stuff available at Jay & Silent Bob’s Secret Stash.


  • Feature commentary with director Kevin Smith, cast members Ben Affleck, Jason Lee, and Jason Mewes, producer Scott Mosier and Vincent Pereira
  • Commentary “hot spots” where live footage of the commentary recording may be viewed
  • Over One Hour Of Deleted Scenes
  • Featurette
  • Theatrical Trailer
  • Cast & Crew Bios
  • Production Photographs
  • Music video “Build Me Up Buttercup” by The Goops, featuring Kevin Smith & Jason Mewes


    In a perfect world, filmmakers would always pick stuff up from the cutting room floor and include them on their DVDs.


    It’s sometimes hard to realize that the film you’ve watched for so many years was actually close to an hour longer in its originally intended form. In fact, almost ALL films have at least a few trimmed or deleted scenes before they hit your local cineplex. Because of Smith’s gift of writing witty, intelligent, and often verbose characters, his films have always needed bits and pieces trimmed away to find that magical final running time. Mallrats was no exception.


    This DVD presents close to ONE HOUR of deleted material, introduced by Kevin Smith & Vincent Pereira (VA Historian and co-producer of this disc), including the often talked about (yet rarely seen) opening sequence of the film, which establishes T.S, Brandi, & Mr. Svenning’s characters with a plotline that becomes known as “the assassination attempt”. I couldn’t help but smile when I saw that digital counter pop up in the upper right corner of the TV screen as I realized that I was finally going to see this fabled lost footage.


    Here’s an example (one of many) of just HOW thorough this disc is: An original, UNFILMED opening is first presented to the viewer on the screen, page by page, in script format! A very slick idea. Then, it’s back to the video — Vincent Pereira insisted that this opening sequence run in its entirety, without interruption, and lasts about 25 minutes (including a few familar scenes that DID make the cut in their original forms, such as Brodie’s first scene). This is probably the crown jewel of the disc, and features not only the aforementioned sequence, but a hilarious followup incident at the Svenning residence where Brodie first reveals his aspirations to be a television star.


    Following this large chunk of video, the nifty thing is that the guys THEN take us into the other sequences in the film that were modified due to the cutting of this opening — Which turns out to be quite a bit! We were surprised to see that a TON of looping was done to remove actors and actresses that referenced the “assassination” subplot, since a lot of it was done so well that it was hardly even noticeable.


    Other than the new opening and related cuts, also included are some extended versions of other scenes that just didn’t make the cut, as well as 2 OTHER alternate openings to the film, featuring some nifty voiceovers by Lee as Brodie. I’d never heard these existed before, so it was a welcome surprise for sure.


    If there’s just one complaint I could find about this whole disc (and it’s really just a nitpick), it’s that the extra scenes section didn’t have chapter stops within itself for future jumping around. That would have been just a slight bit more convenient. Also, some running commentary under the deleted material, still a rarity in DVD production, would have been kind of neat to hear, even if it was just a subset of the folks from the full track (see below).


    In a perfect world, DVD commentary tracks would all be as interesting, entertaining, and funny as this.


    The View Askew gang are no strangers to commentary tracks, and they know how it’s done: Tell jokes, play off of each other, socialize…Oh, and maybe throw in a few interesting film facts as well. All 3 View Askew films have had commentary tracks recorded for them. Clerks’ track has been available on laser for quite some time now (and has also just been released on the DVD counterpart of the laser), and Chasing Amy’s Criterion laserdisc also found the gang recording a gab session. These two aforementioned tracks were highly entertaining, providing new laughs mixed with just the right dosage of inside film information to keep it on target.


    The Mallrats DVD commentary features actors Smith (Silent Bob), Jason Mewes (Jay), Jason Lee (Brodie), Ben Affleck (Shannon) along with producer Scott Mosier and Pereira. I won’t spoil the fun by going into any extreme details about the track, but WILL say that I guarantee you’ll be in stitches. A few ongoing gags featuring the comments Kev makes about spotting Askew regular Walt Flanagan, as well as a side comment made on a group of extras that were self-dubbed “Team Lafours”. Of all the commentary tracks I’ve listened to over the years, the only ones that actually had me feeling like I was sitting there in a room with the gang, experiencing the film along with them (which really is the whole point of a commentary track, in my opinion), were with Clerks, Amy, and now, Mallrats. Sometimes I’d wished I was there to even throw in my 2 cents.


    When a production featurette starts out with a disclaimer, stating that the studio doesn’t necessarily share their thoughts with those involved, you know you’re in for an honest look at things. There have been some fantastic featurettes on Universal’s DVDs in the past, and this is probably the best. Why? Instead of just seeing a bunch of people sitting around talking about how fun the flick was, or how great it was to work with so-and-so, or even Smith, Mosier, Affleck, & Lee all take turns discussing their feelings on the film, why they believe it tanked at the box office, some of the shortcomings during production, and lots more. It’s a fascinating, honest, and very educational look at some of the politics that go into making a studio flick, something Kevin & crew hadn’t experienced in the past.



    Take your commentary track, your deleted scenes, the featurette, and the spiffy new transfer, and you’ve got more than enough for a special edition DVD. Did they stop there? Not a chance. A while back, Pereira had told us they planned to milk every centimeter out of the available DVD surface, and it looks like they came pretty darn close. Included also are the film’s trailer AND The Goops’ “Build Me Up Buttercup” video (a rare treat, featuring Jay & Silent Bob). Last, but certainly not least, they’ve put the HIGHLY underused multi-angle feature of DVD to work by making segments of the commentary track actually audio AND video, with the DVD sticking an alert graphic on the screen during the film to let you know when you can switch over (if you like). Don’t worry, this thing only appears on the screen while watching the commentary, NOT when watching the film with its original audio track. This pleases me because, as far as I know, a DVD has never used special video techniques that are only enabled when a particular audio track without using multi-angle. It impresses me that the producers of this disc found and used that feature. Oh, and don’t let me forget the usual cast/crew bios, as well as some nifty production stills. I knew there’d be an easter egg or two on this sucker, and I’ve found ONE of them — Can you?


    I had the pleasure of chatting with the producer of this wonderful disc, JM Kenny, who not only saw to it that we got this preview (thanks!) but was also kind enough to share with me some insight on what a wonderful project this was to work on, given the fact that Kevin was so enthusiastic about it, and also that Vincent was there the whole way through to help out with suggestions or answers to questions. This guy is the kind of producer we LOVE to see working in the DVD industry; Someone who loves the format, really gets into the work, and thus goes out of the way to ensure that every release is going to be something special. Studios can learn a thing or two from this guy. Watch out for his future projects from Universal, you’re certainly going to get your money’s worth.


    In summary on all the extras, as you can see by the huge block of text above, my head’s swimming with an amazing amount of cool stuff I’m dying to share. However, I think it best that you get the disc and experience it for yourself, since no review can really do justice to the incredibly organized amount of bonus material that’s been packed on here.

    I couldn’t be more thrilled that one of, if not THE, best DVD available on the market is a View Askew film. I hope that every single movie studio out there stands up and takes note - Mallrats is the way a Special Edition DVD is done. This may in fact be one of the first DVDs that sells actual players, since I can’t see a View Askew fan resisting the urge to own this disc and all the extras that come with it, even if it means dropping a few hundred to bring home a player in the process. It’s obvious that the folks at View Askew & Universal are proud of this disc, and they’ve got every right.

    In a perfect world, EVERY DVD would get the “Mallrats” treatment. We’re not there yet, but if this is the shape of things to come, I’m proud to say that DVD truly is THE format of today as well as the future.

    ** Special thanks to producer JM Kenny & Universal for generously providing News Askew with an advanced preview copy of Mallrats! You folks are alright in our books.